Newsletter
Turn the list you already have into customers.
We write a welcome sequence and a regular newsletter for you, then send offers only to the readers they suit.
One subscriber, from signing up to a sales call
Day 0Welcome. What to expect, and why it’s worth opening.
Day 3Your best piece. The one thing they should read first.
Day 7A story like theirs. A client who had the same problem.
MonthlyThe newsletter. Short and useful, on a fixed day.
When readyAn offer for their segment. Sent to the readers it suits.
Reply: “Can we talk next week?”
What is your list worth?
Small changes in opens and clicks move the total more than you’d expect. Use your own numbers.
Revenue per year from your list
€100,800
€4,200 per issue · 33.6 new customers a year
Worked out only from the numbers you entered.
If opens rose by 10 points, the same list would earn €28,800 more a year.
Better content and sharper segments are how that happens. How we raise opens →
What a good issue looks like
Company news gets skimmed and deleted. People open the issues that help with their own problems.
The usual newsletter
Subject: October update from Acme
Our team grew, we went to a conference, and here are six new blog posts. Sent to the whole list.
About you and sent to everyone, so opens fall and unsubscribes climb.
What we send
Subject: The routing mistake two-site warehouses make
One idea and one real example, with a clear next step. Sent only to operations leads at companies with 50 to 200 people.
About their problem, and sent to the people who have it.
How the three parts fit together
Welcome sequence
New subscribers hear from you within minutes and understand what you do inside two weeks.
The newsletter
A regular issue built from the questions your buyers actually ask, sent on a fixed day.
Segment campaigns
The right offer for each group, split by role, company size or interest.
How we work together
One workshop to start, then a steady monthly rhythm.
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A founder workshop
We spend a session on your audience, your segments and what you know that they’d want to read.
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A plan and the first emails
Topics, frequency and segments agreed on one page, plus a welcome sequence for you to approve.
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Every month after that
Issues go out on a fixed day and offers reach the readers they suit. Warm leads get passed straight to you.
WorkshopPlan and welcome sequence
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Monthly issueSegment campaign
When it works best
You have a list, but no rhythm
Subscribers who signed up and have heard little from you since.
Nobody owns email
There’s no lifecycle marketer and no time to write.
You know things worth sending
Expertise your buyers would genuinely want to read.
From: Daniel at Northbridge Advisory · Issue 14
Why your second hire in sales should be an operator
Most founders hire a second seller. Here’s what happened when three of our clients hired an operator instead…
Reply from a reader: “This is exactly where we are. Can we talk next week?”
★★★★★
“We had about 3,000 people on our list and emailed them maybe twice a year, usually when someone remembered. Now there’s a short issue every month and people actually write back. A couple of those replies turned into projects.”
Already sending a newsletter? Start with what’s broken.
Find out what your list could earn.
Tell us about your list and what you sell. We’ll come back with a plan for the first three months and a price.
Book a free strategy callIt’s free and there’s no obligation.
You’ll talk to Milan and Ratko, the two people who’d do the work.