Lead magnets
Something your buyers will trade an email for.
We build a resource around a question your buyers already ask, put it where they’ll see it and connect it to a welcome sequence that starts the conversation.
Free checklist · 1 page
The two-site routing checklist
Pick the format that answers their question fastest
The six formats we build most often, shown here with examples for a logistics company.
Checklist
One page they print and pin up.
Calculator
Their numbers in, a clear answer out.
Benchmark
How they compare with their peers.
Template
The document they’d write anyway, already done.
Scorecard
A quick self-check with a result worth sharing.
Email course
Five short lessons, one a day.
One clear answer is worth more than a long e-book
Generic guides get downloaded and forgotten. A specific answer gets used, and people remember who gave it to them.
The usual lead magnet
“The Ultimate Guide to Growth”
Forty pages of tips anyone could have written, linked from the footer and never mentioned again.
Hardly anyone finds it, and those who do forget where it came from.
What we build
“The two-site routing checklist”
One page answering the question operations leads ask on every call, offered in outreach, on LinkedIn and in your newsletter.
Useful on day one, and it gives you a reason to follow up.
From one question to a booked call
We build it, promote it and connect it to the rest of your outreach, so downloads turn into conversations.
- 1
A question your buyers keep asking
We pick the one that comes up on every call.
- 2
A resource that answers it
Built with your data and your method.
- 3
Promoted where they are
In outreach follow-ups, on LinkedIn and in your newsletter.
- 4
A welcome sequence
It starts the moment someone downloads.
- 5
A booked call
When they’re ready, the conversation is already open.
When it works best
Buyers keep asking the same things
On calls, in replies and in the first meeting.
Your sales cycle is long
Most buyers aren’t ready to talk the first time they hear from you.
You know things worth sharing
Data, a method or a number nobody else in your market has.
★★★★★
“Our e-book sat on the website for two years doing nothing. They turned the one question our clients always ask into a one-page calculator and put it in our follow-up emails. People who’d never answer a sales email downloaded it, and a few booked calls that same week.”
Already have one? Start with what’s broken.
Give your buyers a reason to get in touch.
Tell us the question your buyers ask most often. We’ll suggest a format and tell you what it would cost to build and promote.
Book a free strategy callIt’s free and there’s no obligation.
You’ll talk to Milan and Ratko, the two people who’d do the work.