Problems we fix / Newsletter

Nobody opens your newsletter.

The list is there, but people have stopped reading. The cause is almost always the content or the segmentation, and often both.

Why it’s happening4 common causes
Company news nobody asked for
One list for everyone
No rhythm
No welcome
How we fix each one

If only one in ten opens, a 2,000-person list behaves like a 200-person one. Better content grows your real audience without a single new signup.

How we fix each one

Company news nobody asked for

Content built from what your buyers actually ask

One list for everyone

Segments by role, company size and interest

No rhythm

A fixed day, so readers start to expect it

No welcome

A welcome sequence that sets expectations from the first day

How many of these sound like you?

Tap every line that’s true for you today.

Your result shows up here as you go.

★★★★★

“We had about 3,000 people on our list and emailed them maybe twice a year, usually when someone remembered. Now there’s a short issue every month and people actually write back. A couple of those replies turned into projects.”
Daniel Pepper, Co-founderManagement consultancy

Questions about this problem

Who writes it?

We do, after a founder workshop, and you approve every issue before it goes out.

How often should we send?

As often as you have something worth reading. We agree the frequency in the plan.

Other problems we fix

Get a free diagnosis

In thirty minutes we look at what you’re doing now and tell you what we’d fix first. You keep the plan either way.

Get a free diagnosis

It’s free and there’s no obligation.

You’ll talk to Milan and Ratko, the two people who’d do the work.